Sam Rose on the
Facebook for Business group suggested that trust metrics would be needed to assure that FB social networks in business could be measured providing management or social network members themselves a way to visualize the "strength" of Trust, Reputation and Security in making decisions about how to apply the key principles of Wikinomics in business settings.
In my several eLearning presentations on Wikinomics I used the diagram above to present the key themes of the book and to use it as a template(map) for audience interaction. Audience reactions to the map elicited comments from several in the audience such as the one from the Director of Worldwide Education for Genentech in which he said that at least for his firm issues of legal liability, risk of sharing trade secrets or other IP required a mechanism to control the amount of Open, Peering and Sharing and how broadly Global such a process could be.
This led me to consider the red circle in the diagram as a feedback system in which the visual of the circle would expand or contract( thus add or subtract value from collaboration) through the key elements of successful collaborations shown on the diagram.
For many years I used the Bell-Mason spider diagram ( example below) to visualize the vital signs of startup businesses, and developed an ontology of key elements of business to "populate" the diagram. What this does is to provide a Vital Signs chart similar to the way medical diagnostics pictures key health metrics. This charting approach offers a neat way to map from qualitative, subjective judgments to a quantitative metric that drives the spider on the chart. It can be used for snapshot assessments, or in time series to show trends.
I used these charts as a dashboard approach to venture portfolio project management as a VC and later as an Angel investor, and keeping in mind Korzybbski's dictum "the map is not the territory" I found metrics at this level of abstraction to be very helpful in gettting a quick diagnostic about startup progress, and to make investment or intervention decisions.
Price Waterhouse adopted Bell-Mason diagrams for a number of years to portray "paths to value" in the venture capital arena and I think they can be applied to measuring the vital signs of collaborative ecologies.
The key point here is ranking subjective, qualitative information into numbers-driven quantitative displays for decision-making. I plan to "crowdsource" the development of a vital signs diagnostic for social networks in business with Sam Rose and others in the Business group, and to encourage them to investigate the use of Wikinomics principles in their work.
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