Noise Creep?

I have been watching the rising tide of concern for the increase in the garbage quotient in the blogosphere and the declining quality of the content of online conversations. Just the other day it was Scoble who admittd to being inundated with Twits from his followers(it's his own fault IMO) and today Seth Godin, another A-list blogger, sounds off on the same theme:

Seth's Blog: Signal to noise:

"Lately, I’m feeling noise creep.

Lately, the noise seems to be increasing and the signal is fading in comparison. Too much spam, too many posts, too little insight leaking through. I don’t use Twitter, but I know a lot of Twitter users are feeling this. So are folks who go to too many conferences. And don’t get me started on victims of Blackberry cc: disease.

I wish I could tell you the easy answer. I can’t. I just know that the faltering signal is a problem."

It sure is, Seth. We're caught in a death spiral of Twittering, Facebooking, Texting, and IM-ing, which Professor BJ Fogg, at the Stanford Center for Persuasive Technologies admiringly calls Massive Interpersonal Persuasion (MIP). As it becomes increasingly difficult to filter out the signal from the rising tide of noise, we are squandering our most precious asset ....Attention!

A Brief Message - twitter vs blogger?

Although this image is from a new blog on design, it could certainly apply to the dilemma of continuous partial attention (CPA) and from the punch line "short is in", it would appear that microblogging as in Twitter meets the criteria outlined above.

My take is that Return on Attention (ROA) thrives on "short is in" and that pithy text and powerful images deliver content in the most effective way, but my experience to date with Twitter is very mixed.


I need is a way to filter the incoming flood so that it raises the signal above the noise. Maybe my conversation with Adam Green of Grazr this afternoon will shed some light on how to manage microblogs along with all the other social networking stuff.

PS this post would have exceeded the Twitter 140 character limit by the second sentence. If short is in, maybe I'm out!

A Brief Message