Although this image is from a new blog on design, it could certainly apply to the dilemma of continuous partial attention (CPA) and from the punch line "short is in", it would appear that microblogging as in Twitter meets the criteria outlined above.
My take is that Return on Attention (ROA) thrives on "short is in" and that pithy text and powerful images deliver content in the most effective way, but my experience to date with Twitter is very mixed.
I need is a way to filter the incoming flood so that it raises the signal above the noise. Maybe my conversation with Adam Green of Grazr this afternoon will shed some light on how to manage microblogs along with all the other social networking stuff.
PS this post would have exceeded the Twitter 140 character limit by the second sentence. If short is in, maybe I'm out!
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