Too many ripples in the pond?

In a previous post I pointed out David Armano's observations about Social Media Fragmentation which David pictured in the graphic shown below.

Thoughts Illustrated: Multiplicity Anyone? Influence Ripples -Social Media Fragmentation


This morning, another "friendly" ripple appeared on my screen suggesting that I view the YouTube Battle at Kruger, an amateur video of a combat between a pride of lions, a herd of buffalo and some really honking crocodiles along a muddy stream bank in Africa. The guy who sent me the link is a friend from the "real world" who intrigued me enough with some trick questions that he included in his email that I just had to view the video.

The video, which I have embedded below, has now been the subject of over 2.5 million hours of viewing time by 17 million viewers, and consumed just as many hours of network bandwidth on YouTube.

I did watch it, out of deference to my friend's recommendation, but it got me to thinking about my ROA( Return on Attention)

In these days where attention is a scarce resource, and our social network "friends" send continuous ripples like this 9 minute video our way, how do we manage to gain some control over the cacophony of the online world and yet maintain our social network relationships. How can we "tune" our receivers to filter out important signals from the overwhelming noise of the Web?

With apologies for dropping another pebble in the pond, the Battle at Kruger is on your screen below:

Multiplicity Anyone? Influence Ripples -Social Media Fragmentation

If Thoughts Illustrated had a "pulitzer prize", David Armano would be the winner. He has a mental grasp of the social networking space from blogs, to twitters, to wikis to MSM that bespeaks not only a metalevel understanding of the web-enabled conversational space, but a visual mind that lets us See what he means. Don't miss David's verbal complement in this post to this great visual - you need to absorb both to understand how David really gets it.

His visuals help you "get it " too. Here's his viewpoint in a selection from his post:

"But what's becoming increasingly clear to most of us—is that like the original media fragmentation, the social version of it will be no less challenging to initiate, maintain and nurture. We're all going to have to get used to multiplicity—or simply having a few more pebbles in the pond"

Logic Emotion: Influence Ripples Social Media Fragmentation: