
Professor BJ Fogg at Stanford is co-creating a new book Psychology of Facebook - Dr. BJ Fogg which will be published this Fall. 435 folks ( I am one of them) have volunteered to review the rough drafts of the book's chapters which have, (you got it!) been contributed free of charge by a cadre of eager Facebookers. The primary themes of the book are:
* Why is FACEBOOK so compelling, even ADDICTIVE?
* What motivates MILLIONS to spend time each day on Facebook?
* How do FRIENDS persuade friends to use Facebook more?
It may have been a long time since you read Mark Twain's remarkable account of his character Tom Sawyer and painting his fence. So I thought you might like to look it over one more time.
Tom Sawyer And The Fence
I think Mark Twain understood the Psychology of Facebook and his story Painting Tom
Sawyer's Fence deserves a chapter or at least a footnote/link in BJ's forthcoming book.
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