SiliconBeat: Podtech raises $5.5 million to create the "NPR" of podcasting

SiliconBeat: Podtech raises $5.5 million to create the "NPR" of podcasting: "We asked Eric Copeland, venture capitalist at Venrock, how one makes money from content creation.

He said: 'The answer is not so easy. If you're a producer, you'll have a consulting business, and you'll make money, but you won't have a highly scalable opportunity. So the thing for John to do is to kick-start production, to prove the model and get others to produce.' The plan, he said, is for Furrier to generate revenue from advertising, from hosting, from distribution of podcasts and from 'syndication' -- with 'corporate marketing' being a big part of that. "