The Great Train Wreck of Social Networks - can we be saved?

John Maloney tipped me to Jay Deragon's Are We Headed for a Train Wreck?
which starts like this :

"Today’s social networks are “train cars” of conversations..... The “train cars” are fueled by today’s conversations and they are building speed, momentum and the attention of business. The velocity of these train cars, running on multiple tracks, is moving faster than anything in history and most businesses are not even aware that “the train is coming ...will there be a wreck at the intersection of people and business?"

Jay then quotes Doc Searls morose lament:

“Think of markets as three overlapping circles: Transaction, Conversation and Relationship. Our financial system is Transaction run amok. Metasticized. Optimized at all costs. Impoverished in the Conversation department, and dismissive of Relationship entirely. We’ve been systematically eliminating Relationship for decades, excluding, devaluing and controlling human interaction wherever possible, to maximize efficiency and mechanization"

To the rescue comes optimistic reader Daniel Robles with a view that conversational and collaborative nirvana may be just around the corner. He uses the data-information-innovation pathway popularized in Russell Ackoff's Paths to Wisdom diagram we used in our 1997 monograph The Knowledge Channel shown below:(1)

"The problem is that nobody has made a tangible connection between information, knowledge, and innovation - the current myriad of definitions made by important people are flat out wrong if not dangerous. Information is facts and data, knowledge is the rate of change of information with respect to time, innovation is the rate of change of knowledge with respect to time - The “in-crowd” still argues that you cannot measure knowledge and innovation directly. They fail to see that you can, however, measure the rate of change of information as a proxy for knowledge (first derivative) and the second derivative of information as a proxy for innovation. Whoever still thinks that knowledge is ‘intangible’ is living in a world that no longer exists....

...we can expect to see a true innovation economy - Web 3.0 will be predictive. A percentile search engine will calculate and combine strategic combinations of knowledge assets (from an computer enabled inventory) in infinitely unique and creative ways. Each combination will represent a business plan at a known probability of success. People will own knowledge assets and have perfect information regarding the inventory."

Devising such a model to represent these "strategic combinations of knowledge assets" such that "Each combination will represent a business plan at a known probability of success" has been the holy grail of the knowledge management clan for several decades.

Owning and having perfect information about your knowledge inventory is indeed a very exciting prospect. Can we avoid the train wreck?

To borrow Jay Deragon's blog tag line: "What say you?"

Link resources:

(1.) InnovationLabs Publications: The Knowledge Channel - Corporate Strategies for the Internet

(2) InnovationLabs Publications: Knowledge Channel Networks - Integrating Industry Value Chains on the Internet

(3)For my "antrail" to these resources see ddavison's Grazr Blog