Monday, July 02, 2007

The Creative Tension of CPA

In February I posted this in response to the increasing notice of Linda Stone's meme "Continuous Partial Attention".

Thoughts Illustrated: Who is Linda Stone and why should we listen to her?

Today I will meet with Stowe Boyd who argues with Stone that the Social Presence tools like Twitter and Pownce, and to some degree, Facebook, offer a "flow" experience that we need to accept as a "gift" from our AORTA technologies.

Perhaps Stowe can enlighten me on how he manages his "flow"

Although this is from an article in InfoWeek last February it restates the key issue in designing tools for collaboration for enterprise.

"For the Enterprise 2.0 strategy to work, it's essential that Web collaboration tools be used to streamline communications. If they just add another channel, they'll only make the communication and collaboration problem worse."
Business Tech Pros Wary About Web 2.0 Tools In Business -- InformationWeek Daily --

As we consider integrating a social presence tool in our collaboration suite, we need a way to "manage" the multiple channels competing for our attention. I think the solution will be to provide meta-level visualization of the flow so we can comprehend its meaning. David Brin's Holocene vision?


michael j pastor said...

i think it's important to separate and sort different kinds of attention tools, and making sure you cover all the bases, but give the perceiver (the end user) the ability to control the 'volume' and the sender the ability to control to whom it goes. twitter is all or nothing.

david's 'gisting' vision is a good way to control it, but it's only one tool in many.

papadavo said...

Michael: I have been analogizing ConversationBase to a Swiss Army Knife, which has similar functionality to what you suggest in your comment.

Controlling the volume is a great way to express how the perceiver needs to "adjust" the
signal , and the sender to narrowcast it selectively.

I have been hooked on "gisting" for several years now, considering how to create for
perceivers a better Return on Attention(ROA) by building a trusted filter for important memes to help assure their survival in the Darwinian struggle for top-of-mind. John Hagel calls this filter " a trusted source infomediary", Umair Haque calls it "the reconstructor"

Perhaps NarrowCaster is a better title.


michael j pastor said...

NarrowCaster only implies one end of the spectrum however. In online communications, we have unicast, multicast, broadcast, or anycast. Might I suggest OmniCaster? It covers all the bases nicely, and doesn't imply how the sender sends, or the receiver receives.



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