Monday, March 08, 2010

Wired on the iPad

Wired showed off its new iPad application which you can see here.Magazine - Widescreen

Here's what Chris Anderson has to say about their debut of the new Wired at the TED conference.

But enough of the technical details. The point here is that we are entering a new era of media, where we finally have a digital platform that allows us to retain all the rich visual features of high-gloss print, from lavish design to glorious photography, while augmenting it with video, animations, additional content and full interactivity. We’re one of the first magazines to go beyond the concept stage with this, and the demo we showed at TED and in the above video reflects months of real tablet production as we prepare to go live this summer.

Much is still to be answered about magazines and other media on this emerging class of devices, from the business and distribution models to the consumer response. But what is already clear is that they offer the opportunity to be beautiful, highly engaging and immersive, going beyond what’s available on the web. I think tablets are going to sell like hotcakes, in part because they offer such an intimate, rich media experience. We’re betting big on them, as you can see, but this is just a taste. Stay tuned for a full release this summer.

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