Monday, February 16, 2009

Barack, Inc. - leveraging the President's brand

In very clever play on Obama's use of social networking to catapult him into the presidency, and trading on the popularity of the Obama "brand", Barry Libert and Rick Faulk (Chairman and CEO respectively of Mzinga- a social networking service) have rushed an Obama book into publication that is a not-too-subtle promotion for Mzinga services.

This link to Mzinga is on the landing page of the Barack, Inc blog:

Barack, Inc. blog


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