Saturday, December 02, 2006

There's PROFIT in going against the grain!

Despair Inc. is a brilliant innovator - as a Contrarian Publisher, I'll bet they will make a fortune by going against the grain of feel good movitational drek. Their poster and calendar catalog came in today's mail and really hit my funny bone. Take a look - and think about ordering a customized Demotivational Calendar for your favorite losers for Xmas.

View All Demotivators�:

Here's the key paragraph of the Despair Inc. business model:

"MOTIVATION. Psychology tells us that motivation- true, lasting motivation- can only come from within. Common sense tells us it can't be manufactured or productized. So how is it that a multi-billion dollar industry thrives through the sale of motivational commodities and services? Because, in our world of instant gratification, people desperately want to believe that there are simple solutions to complex problems. And when desperation has disposable income, market opportunities abound.

AT DESPAIR, INC., we believe motivational products create unrealistic expectations, raising hopes only to dash them. That's why we created our soul-crushingly depressing Demotivators� designs, so you can skip the delusions that motivational products induce and head straight for the disappointments that follow!"

Here's a sample Demotivator

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